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Campaign Research & Planning

Competitor Ad Spy Tool

Automatically track competitor Google Ads, Facebook Ads, and LinkedIn campaigns. Pull ad copy, creative, landing pages, and estimate spend. Update weekly with changes.

Keyword Expansion Tool

Input seed keywords, automatically generate thousands of variations using search console data, competitor domains, and AI suggestions. Group by intent and theme.

Budget Allocation Optimizer

Based on historical performance data, automatically suggest optimal budget distribution across campaigns, ad groups, and channels for the upcoming period.

Landing Page Analyzer

Scan landing pages for conversion optimization issues, load speed, mobile responsiveness, and copy/CTA alignment with ad messaging.

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Campaign Management & Optimization

Real-world success: Vouchernaut automated campaign generation across 100,000+ brands, reducing creation time from 5 minutes to 10 seconds and driving 60% of affiliate revenue, ultimately leading to a Groupon acquisition.

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Reporting & Analysis

Combine data from Google Ads, Facebook, LinkedIn, Microsoft Ads into unified dashboards. Calculate true ROAS including view-through conversions, assisted conversions, and offline sales data.

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Quality Assurance Tools

1

Pre-Launch Checklist Automation

Scan campaigns before launch to verify:
  • Conversion tracking is properly set up
  • Landing pages are working
  • Ad copy doesn’t have typos or policy violations
  • Budgets and bids are within expected ranges
  • Targeting settings match strategy
2

URL Parameter Builder

Generate properly formatted UTM parameters for all campaigns. Ensure consistent naming conventions across team members. Validate that parameters match your analytics setup.
3

Account Audit Tool

Run comprehensive audits checking:
  • Account structure best practices
  • Keyword match type distribution
  • Quality score opportunities
  • Wasted spend identification
  • Extension utilization

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Client Service Tools

Performance Alert System

Set custom thresholds for each client. Automatically notify account managers when metrics exceed limits. Draft explanation emails with context and recommended actions.

Opportunity Identifier

Weekly scan of all accounts to identify growth opportunities: new keywords from competitors, untapped audiences, creative refresh needs, budget increase potential based on impression share.

Proposal Generator

Input client goals and budget, automatically generate media mix recommendations, forecasted results, and strategy documentation based on your agency’s methodology.

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Internal Efficiency Tools

These tools help your team work faster and more consistently across all accounts.

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Account Setup Automation

  • Template deployer: Launch new campaigns from proven templates
  • Bulk settings copier: Replicate settings across campaigns/accounts
  • Feed processor: Transform product feeds for shopping campaigns

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Knowledge Management

  • Script library: Centralized repository of Google Ads scripts
  • Test result tracker: Document all A/B tests with results
  • Best practice enforcer: Scan accounts for compliance with agency standards

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Team Collaboration

  • Task automation: Generate task lists from account scans
  • Change log tracker: Document all changes with reasons
  • Training simulator: Practice account management in sandboxed environment

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Advanced Automation Ideas

These require more development but can become competitive advantages.
Creative Intelligence Platform: Use AI to analyze which creative elements drive performance (colors, copy styles, imagery types) and generate new creative briefs based on winning patterns. Predictive Budget Planner: Based on seasonality, competition, and historical data, predict optimal budgets for next 3-6 months with confidence intervals. Competitive Intelligence Aggregator: Combine data from SEMrush, SpyFu, Facebook Ad Library, and other sources into unified competitive intelligence reports. Multi-Touch Attribution Modeler: Build custom attribution models that account for all touchpoints, not just last-click, to better understand true campaign value.
Remember: Start with one tool that solves your biggest pain point. Once it’s working, expand to others. The goal is to eliminate repetitive work so your team can focus on strategy and optimization.