π Interactive Assessment Tool
Transform your services into scalable products with this data-driven framework. Score opportunities across 5 key dimensions to identify your highest-value productization targets.
Overview
This assessment framework helps agencies systematically evaluate their services to identify the best productization opportunities. Use this framework to make data-driven decisions about where to invest your product development resources.Inventory
Document all your services
Score
Rate across 5 dimensions
Prioritize
Focus on top opportunities
Assessment Process
Service Inventory
Step 1: Complete Service List
Step 1: Complete Service List
Create a comprehensive list of all services your agency provides:
- Core service offerings
- Add-on services
- Internal processes that clients value
- Consulting methodologies
- Tools and templates youβve developed
Step 2: Service Documentation
Step 2: Service Documentation
For each service, document:
- Detailed process steps
- Time investment required
- Resources needed
- Typical client outcomes
- Pricing model
- Frequency of delivery
Step 3: Client Value Mapping
Step 3: Client Value Mapping
Identify the specific value each service provides:
- Problems it solves
- Outcomes it enables
- Time it saves clients
- Revenue it generates for clients
- Costs it reduces for clients
π Assessment Worksheet
Service Information
π― Advanced Assessment Techniques
Direct Competitors
Direct Competitors
- Who offers similar solutions?
- What are their strengths/weaknesses?
- How do they price their offerings?
- Whatβs their market position?
Indirect Competitors
Indirect Competitors
- What alternative solutions exist?
- How do clients currently solve this problem?
- Whatβs the switching cost from current solutions?
Market Gaps
Market Gaps
- What needs arenβt being met?
- Where are competitors vulnerable?
- What would a superior solution look like?
π Implementation Roadmap
π’ Score 4.0+
Top-Tier Actions
- Immediate validation
- Dedicated resources
- Detailed project plan
- Aggressive timelines
π‘ Score 3.0-3.9
Second-Tier Actions
- Competitive analysis
- Validate assumptions
- Consider pilots
- Future planning
π΅ Score 2.0-2.9
Third-Tier Actions
- Monitor markets
- Gather feedback
- Improve scores
- Future options
π΄ Score < 2.0
Low Priority Actions
- Document only
- Annual review
- Focus elsewhere
- Consider retiring
π Review Schedule
Update market demand scores
Reassess competitive landscape
Track industry trends
Adjust strategic fit ratings
π Next Steps
Scores are relative rankings, not absolutes. Customize this framework to your agencyβs unique situation and strategic objectives.
Start Assessment
Begin evaluating your services using the framework
Download Template
Get the scoring worksheet for your team
Book Strategy Call
Discuss your results with an expert
π Ready to Productize? Get Expert Guidance
Dougβs Sprint Options:
- 2-Week Sprint: $6K - Perfect for single tool development
- 4-Week Sprint: $12K - Build multiple tools or complex platforms
- 4-Hour Response: Get immediate strategic guidance
- Proven Framework: Apply this assessment with expert support
The best productization opportunities combine strong quantitative scores with compelling qualitative factors. Trust your market intuition alongside the data.