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The Challenge

GrowthMatch, a TechStars alumni company, had successfully pivoted into a done-for-you video concierge service. They would record, help with case studies, generate content ideas, edit videos, and deliver polished content ready for publication. However, like traditional agencies, they faced a critical scaling challenge:
  • High overhead costs for manual video editing and production
  • Limited capacity to serve multiple clients simultaneously
  • Unable to scale without proportionally increasing headcount
  • Clients’ team members couldn’t collaborate on content creation
They needed a self-service solution that could maintain their quality standards while enabling massive scale.

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The Solution

I was brought in to transform a Lovable prototype into Snacker.ai - a production-ready, AI-powered DIY video platform that would complement GrowthMatch’s concierge service. Snacker.ai became a standalone SaaS that enabled GrowthMatch to:
  • Offer a self-service tier for budget-conscious clients
  • Enable team collaboration through Snacker for Teams
  • Scale revenue without scaling headcount
  • Create an upsell funnel to their premium services

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Technical Implementation

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Starting Point

  • Inherited a Lovable prototype that needed production-ready architecture
  • Required complete AI integration and video processing pipeline

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Tech Stack

  • Architecture: Monorepo with TypeScript
  • Frontend: Vite + React
  • Backend: Hono framework
  • Database: Supabase
  • Video Processing: Web Codecs API + HLS playlist generation
  • AI Integration: LLM APIs for content generation and editing

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Technical Innovations

Real-Time Browser Video Editing: Solved the challenge of video editing in the browser by combining:
  • Web Codecs for efficient video processing
  • HLS playlist generation for streaming
  • Workarounds for iOS mobile audio playback restrictions

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The AI-Powered Workflow

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Three Pillars of AI Integration

  1. Content Ideation
    • AI-generated talking points and prompts
    • Topic suggestions based on audience and goals
    • Session planning and content calendars
    • Personalized content strategies
  2. Automatic Video Editing
    • Removes gaps, pauses, and mistakes automatically
    • Creates coherent takes from raw recordings
    • Accepts feedback for re-editing
    • Produces polished videos in seconds
  3. Content Distribution
    • Generates platform-specific captions and descriptions
    • One-click publishing to LinkedIn, X, YouTube
    • Creates blog posts and articles from video content
    • Publishes to Snacker’s own content platform

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Key Features

  • Teleprompter & Notes: Built-in teleprompter with LLM-powered script assistance
  • Zero-UI Video Editing: Hidden complexity - users just record and share
  • 20-Second Turnaround: From recording end to rendered, shareable video
  • Team Collaboration: Invite teammates to work on content together
  • Multi-Platform Export: Optimized content for every social platform

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Timeline & Development

  • Project Duration: 3 months
  • Starting Point: Lovable prototype
  • Deliverable: Production-ready SaaS with paying customers

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Results & Impact

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User Acquisition (3 months)

  • 20 paying customers acquired
  • 5,000+ free users onboarded
  • Created natural upsell funnel to GrowthMatch’s premium services

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Product-Market Fit

  • Validated the “done for you” video editing concept
  • Proved demand for simplified video content creation
  • Successfully bridged DIY and concierge service models

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Business Transformation

  • Enabled GrowthMatch to scale beyond traditional agency model
  • Created recurring SaaS revenue stream
  • Reduced customer acquisition costs through self-service tier
  • Increased lifetime value through service upsells

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What Made Snacker Different

Unlike traditional video editing tools, Snacker eliminated the entire editing interface. Users simply:
  1. Sit down to record
  2. Get AI-powered guidance on what to say
  3. Record their video with teleprompter support
  4. Receive a polished, edited video 20 seconds later
  5. Share with one click to any platform
The “done for you” philosophy meant hiding all traditional video editing complexity while maintaining professional output quality.

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Lessons Learned

  • Simplification is innovation: Removing features (traditional editing UI) can be more valuable than adding them
  • AI as invisible assistant: The best AI implementations work behind the scenes
  • Speed matters: 20-second turnaround changed user behavior and expectations
  • Hybrid models work: Combining SaaS with services creates powerful growth loops

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Technologies Used

TypeScript

Type-safe development

React + Vite

Fast, modern frontend

Hono

Lightweight backend

Supabase

Real-time database

Web Codecs

Browser video processing

HLS

Video streaming